The Big Idea Lab™
Turn ONE big idea into a real business that makes money—in 6 months.
I work with accomplished professionals who have ideas they’ve been sitting on and help them turn ONE big idea into a real business that makes money. Not branding-first. Not content-first. Not hustle culture. Strategic business building in the right order.
You have an idea that you haven’t acted on
AND
• You’re already accomplished in your career or craft
• You want a business (not a hobby)
• You’re tired of overthinking and want structure
• You’re willing to make decisions and take action
THIS IS FOR YOU IF…
THE PROBLEM
Why Smart, Capable People Stay Stuck
You’re not stuck because you lack talent.
You’re stuck because no one ever taught you how to:
• Choose the right idea
• Turn it into a sellable offer
• Price it
• Build simple operational structure
• Get clients
Most people jump to branding, websites, or content.
That’s backwards.
The Big Idea Lab starts with the business.
THE SOLUTION
What The Big Idea Lab Does
The Big Idea Lab is a 6-month business builder where we:
Decide what business you’re building
Design the right offer for your client
Determine appropriate pricing
Build the minimum structure to operate
Create a simple sales path to first clients
By the end, you have a defined business, a clear offer, and a sales path to consistent clients.
HOW IT WORKS
Phase 1 — Decide The Business
Clarify the idea, audience, and problem worth solving.
Phase 2 — Design The Money
Choose a business model, create the offer, and price it.
Phase 3 — Build The Machine
Set up onboarding, delivery, tracking, and basic infrastructure.
Phase 4 — Sell & Stabilize
Create simple messaging, start conversations, refine based on feedback.
WHAT YOU WALK AWAY WITH
By The End Of 6 Months You Will Have:
• One clear business concept
• One defined offer
• Confident pricing
• Simple operating structure (includes business model & systems)
• Simple sales path
• Proof of demand or active pipeline
Real People. Real Business Outcomes.
Real People. Real Business Outcomes.
Joy R.
Money & Business Coach
(Former IT Consultant)
Lila D.
Retreat Course Creator & Business Coach
& Yoga Studio Owner
Why Work with Me?
Charlene Ridley, MBA
I’m a business strategist and builder with decades of experience helping professionals clarify direction, make decisions, and execute.
I’ve spent 25 years leading high performing teams and as a consulting manager creating value for Fortune 500 companies.
I’ve coached hundreds of professionals —helping people move from ideas → decisions → execution.
I’m known for being grounded, faith-filled, and strategic.
Not performative.
Practical.
INVESTMENT
$9,000
Pay-in full or Pay-in four
$8,500 paid in full
OR
Pay in 4
$4,800 down + 3 monthly payments of $1,600 (paid off by Month 4)
FAQs
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No. We clarify and select the idea inside the program.
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No. We build a simple conversation-based sales path.
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My values are rooted in faith, and if you ask for prayer or scripture-based guidance, you’ll get it. If not, I’ll still coach you with integrity, empathy, and truth.
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Small group with weekly sessions and monthly 1:1 direct access and support.